‘Unscrupulous criminals’: the dangers behind Canada’s counterfeit beauty industry

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Net Patrol International Inc.  Data Investigation and Forensic Services
Bankruptcy and Insolvency Trustees

Aug. 3, 2021 – Not long after ringing in the new year in 2017, Shannon Rumble was sitting in her living room in London, Ont. scrolling through an online marketplace on her smartphone.

Her eyes landed on a listing for the Anastasia Beverley Hills eyeshadow palette she had been longing for since its release four months prior. She contacted the seller and received her product shortly after.

The following morning, Rumble was getting ready for work when her eyes became increasingly itchy and inflamed. Hours later, she said a rash formed on her eyelids. She then requested a refund, only for the seller to block her instead.

Fake cosmetics on the rise in Canada

Unfortunately, this is becoming more and more common as counterfeiters continue to get better at fooling the average consumer. In regard to cosmetics, the fake makeup industry is booming with the help of YouTube personalities.

Canadian YouTubers such as Sarah Tanya have gained virtual fame by publishing videos comparing authentic products to their phony counterparts. In a video posted on her channel with over 550,000 views, Tanya shows her viewers her severely infected eye and blames a counterfeit Kylie Cosmetics ‘Kyshadow’ palette.

Hundreds of videos across the internet containing similar subject matter are receiving millions of views. Social media influencers can be seen sharing their gory encounters with fake makeup, with some such as Chrissy Sandhu describing how her lips and mouth went numb after applying counterfeit Lime Crime lipsticks.CTV News reports. | READ MORE