On June 24, 2025, TELUS and TransUnion rolled out Branded Call Display (BCD) for TELUS mobile subscribers across Canada. This feature shows verified business names, logos, and call reasons—helping users distinguish legitimate calls from scam attempts.
TELUS joined forces with TransUnion to implement BCD technology that displays trusted business identity information when companies call TELUS@ subscribers iphoneincanada.ca+8techcouver.com+8phoneburner.com+8numeracle.com+8globenewswire.com+8investorshangout.com+8. The TransUnion consumer survey found 70% of Canadians would more likely answer if they saw a validated name and logo, while 61% avoid calls due to fraud concerns barchart.com+6globenewswire.com+6techcouver.com+6.
The new system uses real-time verification and adheres to STIR/SHAKEN protocols to prevent number spoofing and fraudulent calls hiya.com+10iphoneincanada.ca+10techcouver.com+10.
Why It Matters:
- Consumer protection: Enhanced call identity reduces the risk of scammers posing as banks, government agencies, or delivery services.
- Business trust: Legitimate organizations are more likely to connect with customers who feel safe answering.
- Fraud reduction: Building trust in call authentication mitigates the effectiveness of robocall and spoofing networks.
