He and two other men interviewed by CBC News have all worked for SDI Marketing — a national firm hired by PC Financial to get customers shopping in Loblaws-owned stores to apply for the bank’s MasterCard products.
Scanning customers’ personal IDs
The men admit that over the past two years, they’ve often misled customers — telling people they were only signing up for free PC Points, a free bag of cookies on “customer appreciation day,” or an “information package” about store products. In reality, they were scanning customers’ personal IDs — to “verify they lived in the neighbourhood” — and submitting applications for credit cards with a 19.97 per cent interest rate.
Read more at CBC News.
This article is summarized by Canadian Fraud News Inc.