Farmers are used to the conversation about how to manage trust with consumers. Food companies are learning it too, and finding food fraud to be a significant concern.
Food fraud “comes back to trust” according to Renata McGuire of NSF Consulting and Technical Services. “Do I trust this brand?”
NSF, which does crisis management around food safety, recently conducted a survey of the food industry to gauge its concerns – two of which were food safety and food fraud.
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