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Food fraud is a challenge to the entire food supply chain

Farmers are used to the conversation about how to manage trust with consumers. Food companies are learning it too, and finding food fraud to be a significant concern.

Food fraud “comes back to trust” according to Renata McGuire of NSF Consulting and Technical Services. “Do I trust this brand?”

NSF, which does crisis management around food safety, recently conducted a survey of the food industry to gauge its concerns – two of which were food safety and food fraud.

Read more at Canadian Cattlemen

This article is summarized by Canadian Fraud News Inc.