July 21, 2021 – Terri O’Brien has been selected as the CEO for the Canadian insurance industry’s first corporation dedicated to eliminating insurance crime: Équité Association.
O’Brien joined Équité in April 2021, bringing over 25 years’ experience in financial services, including all facets of risk management, fraud, treasury and capital markets, and leadership and growth strategies. Prior to Équité, O’Brien was Chief Risk Officer (CRO) at Pace Credit Union, CRO at Interac Corp., and held senior executive roles at TD Bank, including VP responsible for TD’s North American anti-fraud strategy. O’Brien integrates risk practices into strategic planning and governance. Her leadership focuses on communication, transparency and coaching, supporting both institutional and personal growth within her teams.
Insurance fraud is a serious matter and one that has become more pervasive and emboldened through technology and digitalization. Équité strives to detect and prevent insurance crime in support of all insurers in Canada through the use of advanced analytics, intelligence best practices, and coordinated investigations. Équité is the new entity that has been created by the insurance industry to integrate the cross-insurer data analytics company CANATICS and the Investigative Services Division (ISD) of the Insurance Bureau of Canada (IBC).
“Insurance fraud is a very real and increasingly sophisticated problem for consumers, insurers, law enforcement and government. Équité is a single, unified, industry-wide organization that will proactively tackle it using world-class analytics and investigative techniques along with transparency on the outcomes that we believe are in everyone’s best interests if we’re going to make progress in the fight against insurance fraud,” said Jason Storah, Board Chair, Équité Association, and CEO, Aviva Canada Inc.
O’Brien and the new leadership team and Board are focused on building a strong culture of “members first” through open communication, effective action, and collaboration in insurance crimes.